New €10 million funding round

Milan, January 29, 2025 - indigo.ai, a Vedrai Group company and the Italian leader in conversational AI-based virtual assistants that help companies evolve their customer experience, announces that it has closed a new €10 million Series B all-equity round to accelerate business growth further locally and internationally, responding to the needs of a market increasingly attracted to the potential of Artificial Intelligence. 

The operation, which sees the participation of Azimut Group, an independent and global player in asset management, wealth management, investment banking, and fintech, serving individuals and businesses, follows the €2.5 million round already raised by Vedrai Group, announced in January 2024. One year later, the new deal thus confirms the significant growth path of indigo.ai, which closed its fiscal year to December 2024 with an 88 percent increase in recurring revenue. 

This financing aims to support the company's consolidation strategy in the Italian market and its plans to expand into new international territories. 

Founded in 2016 by the enthusiasm of five university students (Gianluca Maruzzella, Enrico Bertino, Marco Falcone, Andrea Tangredi, and Denis Peroni), indigo.ai has immediately been able to exploit the potential of Artificial Intelligence to develop effective solutions to optimize the conversation between companies and customers. Today, it, in fact, makes available to the most diverse sectors virtual assistants based on state-of-the-art AI Agents that allow to strengthen the relationship with users, establishing with them a fluid and empathetic dialogue that reflects positively on customer care, customer loyalty and ultimately, on the commercial performance of brands. 

In addition to historical clients of the caliber of Enel, Santander Consumer Bank, Lavazza, Bayer, or Telepass, in the last year alone, indigo.ai has signed collaborations with important brands from different sectors, including DentalPro, Opyn, Università Bocconi, Consorzio Netcomm and Pensionati.it. In addition, the constant component of technological innovation has enabled the development of cutting-edge projects, such as those recently completed with the leader in Design Made in Italy furniture Flou, which implemented AI Agents on WhatsApp, or with the online psychology service Unobravo, which integrated a virtual assistant specifically developed to provide technical support to users, or with Satispay, the leading digital payment circuit in Italy, which uses AI Agents from indigo.ai to provide support through its app. 

The business model is not only based on direct sales: in 2024, the company registered an important development trend, launching the first Partnership Program to grow together with system integrators and realities accompanying large companies in their technological choices.

For 2025, also based on evolutions in AI, the roadmap will continue to focus on developing new technology solutions and the functionality offered, looking at the expansion of supported channels and native integrations with customer service and CRM platforms. 

The goal will be to offer increasing ease of use through a scalable and comprehensive platform in line with market expectations. 

“With this operation, we can consolidate our market position and focus on business and technology development, which have always been the focus of our investments, aiming for a sustainable and profitable model. Our goal is to transform the future of Customer Experience to create long-term value, working alongside any company that sees user relationship management as key to its success,” says Gianluca Maruzzella, Co-founder & CEO of indigo.ai. “Thanks to the close collaboration with Azimut, we will have the opportunity to consolidate further our positioning in the field of digital workforce creation composed of AI Agents, supporting companies in the adoption of Gen AI and LLMs to address this new phase of digital transformation that is redefining the DNA of organizations at any level. We are excited to start 2025 with a growth plan that, in addition to expanding solutions, also aims to expand our geographic boundaries.”

Giorgio Medda, CEO of Azimut Holding, comments, “As investors in venture capital and key players in the fintech ecosystem, our goal is to support innovative realities capable of transforming markets and sectors. indigo.ai perfectly embodies this ambition, thanks to an exceptional team that has demonstrated the ability to develop scalable and impactful technology solutions. This deal not only reinforces our commitment to investing in artificial intelligence and digital transformation but also represents a significant step toward creating a future where interaction between companies and customers will be increasingly direct, personalized, and efficient.”

Michele Grazioli, Vedrai and indigo.ai President, adds, “We are proud to support a project like indigo.ai, a pillar of our long-term strategy in the technology context. This round is not just a milestone but a step toward a joint vision born three years ago when we decided to invest alongside an ambitious team in cutting-edge technologies to face an increasingly uncertain future.”

Following the transaction, indigo.ai is also strengthened by establishing an Advisory Board that will support the founders in the next phase of the company's development. The experts who will be part of it, in the figures of Gianluca Ferranti, Luigi Maria Fierro, Federica Pasini, Carlo Mammola, and Giuseppe Stigliano, will provide their strategic skills in Go-to-market, Partnership, and HR, as well as extensive experience in Business Transformation, to promote a forward-looking vision that will allow to consolidate market leadership, facing new challenges and fully seizing future opportunities.